VIZIO Rose Bowl
VIZIO continued its sponsorship of the Rose Bowl in 2012 and took the opportunity to showcase a new ONE/x-produced spot during half-time, featuring VIZIO’s Chief Technology Officer, and recounting both the history of the game and the history of entertainment technology. The spot also showed fans a look at some of the products that VIZIO ...
Could “Do Not Track” Kill Targeted Advertising?
With President Obama’s recent introduction of a Privacy Bill of Rights, the debate over Do Not Track (DNT)legislature is heating up like wildfire. As Gizmodo reported today, the Digital Advertising Alliance (DAA) has announced its support of widespread implementation of DNT browser headers, which would allow users to opt out of targeted advertising. While a number of big internet ...
Candelis and Microsoft
Candelis’ ASTRA product, a revolutionary imaging storage and transfer software solution, was recently integrated into the Microsoft HealthVault system, allowing for patients and doctors to more easily access medical records. As Candelis moved into consumer oriented medical imaging, ONE/x provided strategic and tactical support by bringing greater attention to this partnership, announced during the Radiological ...
The World’s Best Infographics
If you’ve ever been fascinated by infographics, here’s a real looker for you. Co.Design just featured 9 of the World’s Most Inspiring Infographics in tribute to a fascinating new book coming out on March 20: Here to pick up where Infographic of the Day leaves off is Information Graphics (Taschen, April 2012), a 480-page doorstopper of a book that offers up ...
VIZIO Broadcast Campaigns
ONE/x developed and produced two broadcast campaigns for VIZIO, the first positions the brand as an award-winning technology leader, while the second promotes VIZIO’s Theater 3D HDTV product line. Both spots feature extensive use of visual effects work and competitively differentiate VIZIO from other brands in the category like Sony and Samsung. The integrated campaigns ...
The Future of Mobile Check-ins
Despite all the buzz about the promise of mobile check-ins a few years back, check-in services like Loopt and Gowalla are now fading away in the face of more integrated platforms like Facebook. A lot has changed in the past year and a half alone – In October 2010, SNL Kagan recorded over 18 million ...
Does Creativity Come at the Cost of Productivity?
According to research cited by Gizmodo, “you have your best ideas when you’re least productive.” This finding is particularly relevant to creative agencies, because “the new study, by Mareike Wieth and Rose Zacks, reveals that during the lulls in productivity we’re more easily distracted, and that those distractions can help aid creativity.” Hence the frequency of ...
Instagram Android Prototype Makes a Splash at SXSW
As you may have already heard, Instagram is coming to Android. The prototype was revealed today at SXSW, said at the session’s Q&A to be “better than the iPhone app… incredibly fast, works great on a range of larger screens, and has sharing functionality with Tumblr, Twitter, Facebook, and other social networks,” according to The Verge. The arrival of an ...
Online Retailers Rethink Spam Overload
Despite the American government’s attempt to reduce commercial e-mail spam with the CAN-SPAM Act of 2003, its impact up until now has been negligible. The Wall Street Journal reports that the nation’s top 100 online retailers sent an average of 177 emails per subscriber last year, up 87% from 2007, according to Responsys Inc. Although email offers are ...
Animated GIFs: The Birth of a Medium
In the wake of digital graffiti art, iPad art, and other new media ingenuity, this PBS episode of “Off the Book”celebrates animated GIFs as a uniquely living form of photography and art. Since the origin of the GIF 25 years ago, they have exploded all over the web as a modern expression of memes and popular ...
